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The government has revealed the visual identity for Great British Railways, marking a major advance in its policy to take the railways under public control.

A National Colour Scheme and Iconic Symbol

The new branding incorporates a red, white and blue palette to echo the UK flag and will be rolled out on rolling stock, at railway stations, and across its website and app.

Significantly, the emblem is the well-known twin-arrow symbol presently used by the national rail network and first created in the mid-20th century for British Rail.

The Introduction Timeline

The rollout of the new look, which was designed by the department, is scheduled to occur over time.

Passengers are expected to start noticing the newly-branded trains on the national network from the coming spring.

During the month of December, the design will be displayed at major railway stations, like Leeds City.

The Path to Nationalisation

The legislation, which will pave the way the creation of Great British Railways, is currently progressing through the Parliament.

The government has said it is taking control of the railways so the network is "run by the passengers, delivering for the passengers, not for private shareholders."

GBR will bring the operation of train services and infrastructure under one umbrella body.

The department has said it will unify 17 various organisations and "eliminate the notorious red tape and lack of accountability that continues to plague the railways."

Digital Services and Current Public Control

The introduction of Great British Railways will also feature a new mobile application, which will enable users to see schedules and reserve journeys absent surcharges.

Disabled passengers will also be have the option to use the application to book support.

Multiple train companies had earlier been taken into public control under the former government, such as TPE.

There are currently seven operating companies now in public control, covering about a third of rail travel.

In the past year, c2c have been nationalised, with more expected to follow in the coming years.

Official and Industry Response

"This is not simply a new logo," commented the relevant minister. It symbolises "a transformed service, casting off the issues of the past and dedicated entirely on offering a genuine passenger-focused service."

Rail leaders have acknowledged the pledge to improving services.

"We will carry on to work closely with industry partners to facilitate a seamless transition to Great British Railways," a senior figure added.